April 17 set for Munich AR course

I'll be back in Munich in mid-April to run our intermediate-level AR programme on analyst relations optimisation.

As we commented last year, German firms face some specific challenges:

"Germany's strong base of mid-sized firms means that approaches are less Anglicised than elsewhere, and that cross-cultural frictions appear between German buyers and culturally American analyst firms. This partly because Anglo-Saxon analysts don't address either German buyers' information needs or their skeptical view towards offshore research. In turn, this produces a vibrant market for custom consulting projects."

Many of the analyst relations programmes in Germany are now at a mature level, and this programme is aimed at established communications professional with a good understand of the foundations of analyst relations.

For a German-language flyer about the event, send us an email at contact at lighthousear dot com.